Key Competitive Factors of Automotive Industries
THE COMPETITIVENESS ANALYSIS OF HYUNDAI MOTORS & TOYOTA
(THROUGH THE GENERALIZED DIAMOND MODEL)
Group 2# Kim, Byung Kyun / Kim, Do Hyoung / Kim, Soon Mi / Lee Yong Joo / Lee, Joong Hyun / Son, Dong Jin / Song, Ha Bong / Yoo, Chung Sik (ABC sequence)
PROJECT BACKGROUND
“Our automotive business in the global market is stable, but the group needs businesses that can compensate for uncertainties of the industry,”
- Hyundai Motor Group official -
Recent quarterly results of Toyota that...
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